Archive for the tag 'DoubleClick'
(Cross-posted from the DoubleClick Search blog) Last week on March 11 and 12, our DoubleClick Search team spent two demo-packed days on the floor at the Search Marketing Expo – West, to connect with those of you who manage some of the largest search campaigns. We set up an interactive lounge featuring demos, videos, games [...]
In today’s digital marketing landscape, it’s becoming increasingly crucial for campaigns to span multiple screens and ad formats in a cohesive way. Online video is the fastest growing form of display advertising, projected to grow 2.5 times to $ 6.5B by 2016. And total mobile ad spend is projected to grow ~4.5 times to $ [...]
SMX West kicks off on March 11, and the AdWords and DoubleClick Search teams hope to see you there! During the first two days of SMX West, Google will be on the floor to help you learn how to engage your audiences in a constantly connected world. Below are some of the activities that we’ll [...]
DoubleClick Search tools to help you remember those three little words this Valentine’s Day: return on investment
Cross-posted from the DoubleClick Search blog. Let’s face it: managing your search campaigns can seem a lot like being in a relationship. Both can be fickle, require lots of work and time, and need the right amount of attention to get the best results — especially during Valentine’s Day. When everything is going smoothly, you’re [...]